When the site works but loads slowly

Performance problems on WordPress are rarely just "add a caching plugin" — they're usually unindexed queries, plugin bloat, unoptimized assets, or a hosting/caching layer mismatch. Fixing it means finding the actual bottleneck, not guessing.

What I do

Performance audits and targeted fixes: database query tuning, caching strategy, asset optimization, and Core Web Vitals-focused changes — measured before and after, not assumed.

Technical capabilities

  • Database query auditing and indexing
  • Object caching (Redis) and page-caching strategy
  • Asset optimization — script/style loading, image delivery
  • Core Web Vitals-focused fixes (LCP, CLS, INP)
  • Hosting and server-level tuning recommendations

Typical project types

  • Performance audits with a prioritized fix list
  • Slow-admin fixes for large sites with sluggish wp-admin
  • Pre-launch performance passes before a marketing push
  • Ongoing performance monitoring setup

Relevant experience

Performance work almost always starts with measurement, not a guess — a query log or profiler run before touching anything, because the actual bottleneck is rarely where people expect it. A caching-plugin misconfiguration is a more common fix than "the theme is slow."

Redis Query Monitor Core Web Vitals MySQL WP-CLI

Related Case Studies

Custom Product Release Notes Plugin

Independent structured content management

Read case study →

Questions I get asked

Do you guarantee a specific PageSpeed score?

No — scores vary by tool and conditions. I optimize for real load time and Core Web Vitals metrics that affect actual visitors and search ranking, and report before/after measurements.

Will this require changing hosting?

Sometimes — if the hosting environment itself is the bottleneck (no object cache support, shared resource limits), I'll say so upfront rather than optimizing around a hard ceiling.

How long does a performance audit take?

A standard audit is usually 2–3 days of analysis with a written report; fixes are scoped separately based on what the audit finds.

Have a project like this?

Tell me what you're building and I'll get back to you within 24–48 hours.

Start a Project →