Available for consulting, senior engineering, and technical lead opportunities

Shail Agrawal

Building Scalable WordPress Systems That Solve Real Business Problems

Senior WordPress Backend Architect & Technical Lead

Senior Backend Engineer with 7+ years of experience delivering custom WordPress solutions, automation systems, API integrations, WooCommerce platforms, and enterprise-grade backend architecture.

7+ Years Experience Senior Software Engineer WordPress & WooCommerce Expert Magento Experience API & CRM Integration Specialist Technical Lead Experience
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Positioning Architect. Build. Optimize. Automate. Lead.

WordPress backend systems designed for business-critical workflows, clean ownership, and long-term scale.

Senior Software Engineer Trust signal
WordPress & WooCommerce Expert Trust signal
Magento Experience Trust signal
API & CRM Integration Specialist Trust signal
Technical Lead Experience Trust signal
Core focus Scalable WordPress systems
Business value Automation, integrations, and technical leadership

About

Backend architecture for teams that need more than implementation

I help CTOs, founders, agencies, and product teams turn complex WordPress requirements into stable backend systems. My work focuses on architecture planning, custom plugin ecosystems, WooCommerce workflows, API integrations, CRM automation, performance tuning, and technical leadership for long-running platforms.

The focus is practical: clarify requirements, choose sustainable architecture, automate repetitive operations, integrate systems cleanly, and keep the platform understandable for the next phase of growth.

Years of experience 7+
Best fit CTOs, founders, agencies, recruiters
WordPress Architecture Custom Plugin Systems WooCommerce Scaling CRM Automation API Integrations Technical Leadership

Expertise

Specialized backend capability across WordPress, commerce, automation, and integrations

WordPress Development

Architecture planning Theme and plugin systems Admin workflows

Custom Plugin Development

OOP PHP Hooks API Settings systems

WooCommerce Development

Checkout workflows Order automation Payment integrations

API Integrations

REST APIs Webhooks Sync workflows

CRM Automation

Lead routing Operational workflows Data mapping

Backend Architecture

Service boundaries Maintainability Scalable data flows

Performance Optimization

Query tuning Caching strategy Core Web Vitals support

Technical Consulting

Audits Roadmaps Code review leadership

Magento Development

Commerce architecture Platform integrations Backend workflows

Laravel Development

Learning projects Backend patterns API design

Database Optimization

Schema review Indexes High-volume data handling

System Integrations

CRMs Commerce tools Automation platforms

Technical Focus Areas

Deep work areas for complex WordPress and backend systems

WordPress Architecture
Plugin Development
WooCommerce Customization
API Development
CRM Integrations
Database Optimization
Performance Engineering
Automation Systems
Laravel Development
Technical Leadership

Case Studies

Architecture Case Studies

Representative problems solved without exposing client names, private screenshots, unreleased code, or NDA-protected details.

Custom Quote System with Variable Products

Commerce-like quoting without WooCommerce

Created a custom quote functionality that supports adding products and variable products without using WooCommerce.

Challenge

The business needed quote workflows similar to commerce flows, but without depending on WooCommerce.

Solution

Engineered a standalone quote system with product selection, variable product handling, and custom workflow management.

Result

Improved maintainability, reliability, and business workflow execution.

WordPress PHP Custom Product Logic Custom Forms

Custom Product Release Notes Plugin

Independent structured content management

Developed a full product release notes plugin with its own custom builder, without relying on ACF or third-party builders.

Challenge

The release note process required a structured editorial system that standard plugins and field builders did not support well.

Solution

Built a standalone plugin with a custom admin builder to manage product release notes in a scalable and maintainable format.

Result

Improved maintainability, reliability, and business workflow execution.

WordPress PHP Custom Admin UI Plugin Architecture

Cross-Site Content Import System

Faster bulk content migration

Built import workflows to pull posts from external sources using APIs or CSV feeds into WordPress.

Challenge

Content migration and syndication workflows were repetitive, error-prone, and difficult to manage manually.

Solution

Created reusable import logic for API-based and CSV-based ingestion, with mapping, transformation, and publishing support.

Result

Improved maintainability, reliability, and business workflow execution.

WordPress PHP REST APIs CSV Processing Scheduled Imports

Zoho CRM Sync for WPForms

Reduced manual lead handling

Integrated WPForms submissions directly into Zoho CRM to streamline lead capture and internal sales workflows.

Challenge

Form submissions were disconnected from CRM processes, leading to manual entry and follow-up delays.

Solution

Implemented automated form-to-CRM syncing with structured field mapping and reliable submission handling.

Result

Improved maintainability, reliability, and business workflow execution.

WordPress WPForms Zoho CRM API PHP

Automated WooCommerce → Zoho CRM sync

60% time saved | Zero manual errors | Faster sales processing

Developed a real-time integration between WordPress and Zoho for order and quote synchronization, including custom quote plugin logic.

Challenge

Manual lead handling and data mismatch

Solution

Built real-time API sync system

Result

Improved maintainability, reliability, and business workflow execution.

WordPress PHP Zoho API Custom Plugin Development Webhooks

YouTube Video Import Automation

Automated daily publishing workflow

Built a scheduled import system that fetches and publishes YouTube video content daily into WordPress.

Challenge

Manual publishing and content updates were time-consuming and inconsistent.

Solution

Created an automated daily import workflow that pulls YouTube video data, transforms it for WordPress, and publishes it through a structured content pipeline.

Result

Improved maintainability, reliability, and business workflow execution.

WordPress PHP YouTube API WP Cron Custom Post Handling

Open Source Projects

Public tools are coming soon

Selected WordPress plugins and automation tools are currently in development. Public links will be added when they are ready for release.

Media Cleanup Plugin

Coming Soon

A WordPress utility for finding unused media, reviewing storage waste, and supporting safer cleanup workflows.

Status Currently in Development

Coupon Management Plugin

Coming Soon

A WooCommerce-focused tool for managing coupon rules, operational visibility, and repeatable promotion workflows.

Status Currently in Development

Release Notes Plugin

Coming Soon

A structured release communication system for WordPress products, client platforms, and internal tools.

Status Currently in Development

YouTube Sync Plugin

Coming Soon

A sync layer for importing, organizing, and updating YouTube content inside WordPress.

Status Currently in Development

WordPress Automation Tools

Coming Soon

Small utilities for reducing repetitive admin tasks, connecting systems, and improving operational workflows.

Status Currently in Development

What I'm Building

Practical tools, integrations, and experiments that strengthen backend delivery

This work demonstrates continued growth without exposing private client code, company references, or NDA-protected project details.

Custom WordPress Plugins
Automation Tools
WordPress Integrations
Laravel Learning Projects
AI Productivity Experiments

Blog

Technical writing built for long-term authority

A professional article system prepared for 50+ future posts across WordPress architecture, WooCommerce, integrations, backend engineering, automation, Laravel, and AI-assisted development.

Categories

WordPress Development WooCommerce API Integrations Backend Engineering Performance Optimization Automation Laravel AI for Developers

Planned Articles

  • How to Structure a Large WordPress Plugin
  • Building Maintainable WordPress Architecture
  • WordPress REST API Best Practices
  • WooCommerce Performance Optimization Guide
  • How CRM Integrations Work in WordPress
  • Real-Time API Synchronization in WordPress
  • Laravel vs WordPress Development
  • Using AI to Improve Development Productivity
  • Building Scalable WordPress Systems
  • WordPress Security Best Practices
Visit Blog

Recruiters & Hiring Teams

Open to Senior Technical Opportunities

Interested in senior engineering, backend architecture, WordPress technical lead, and contract consulting opportunities.

Download Resume
Senior Software Engineer Roles
Technical Lead Roles
Backend Engineer Roles
WordPress Architect Roles
Contract Consulting Opportunities

WordPress / Magento Developer

Intesols Pvt Ltd. - Ahmedabad

08/2019 - 07/2022
  • Worked on WordPress and Magento projects with a focus on backend customization and integrations.
  • Delivered custom modules, business logic, and workflow-oriented features.
  • Supported platform performance, extensibility, and long-term maintainability.

Senior WordPress / WooCommerce Developer

WP Online Support - Ahmedabad

07/2022 - 11/2022
  • Developed advanced WordPress and WooCommerce functionality for custom business use cases.
  • Built import systems using APIs and CSV feeds for external content ingestion.
  • Implemented WPForms, CRM, and third-party integration workflows.
  • Created custom admin tools and standalone systems where off-the-shelf plugins were not sufficient.

Senior Backend Engineer / Technical Lead

FTx Infotech - Ahmedabad

11/2022 - Present
  • Led backend architecture and solution design for WordPress-based business platforms.
  • Designed and delivered custom plugins, automation tools, and API integrations.
  • Built real-time sync systems for Zoho, orders, quotes, and CRM workflows.
  • Improved maintainability and performance across custom product and content systems.
  • Worked closely with stakeholders to translate business needs into scalable technical solutions.

References

Professional References Available Upon Request

References can be shared directly during relevant consulting, contract, or senior engineering conversations.

No fake testimonials

The site avoids invented testimonials and protects client confidentiality. Public proof is focused on problems solved, architecture decisions, technologies used, and outcomes achieved.

Contact

Let's Discuss Your Next Project

Use this form for consulting, senior engineering roles, technical lead opportunities, WordPress architecture work, WooCommerce systems, or API and CRM automation projects.

Email shailagrawal92@gmail.com
LinkedIn Available for professional outreach
Calendly Consultation scheduling available after initial message
Availability Status Open to selective projects and senior roles
Response Time Usually within 1-2 business days