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Senior Backend Engineer · 7+ Years Experience

Senior Backend Engineer & WordPress/WooCommerce Specialist for Hire

I'm a freelance WordPress developer who builds, scales, and fixes PHP-based platforms — the kind of systems that stop being simple once they hit real traffic. 7+ years leading WordPress, WooCommerce, and Magento architecture for teams that need more than a themer.

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✓Reply within 24–48 hours ✓NDA-friendly ✓Freelance & contract only ✓Direct communication — no middlemen
functions.php
01// register custom REST endpoint
02add_action('rest_api_init', function () {
03  register_rest_route('sla/v1', '/orders', [
04    'methods' => 'GET',
05    'callback' => 'sla_get_orders',
06  ]);
07});
98
Lighthouse Performance Score
7+Years Experience
100K+Monthly Users Served
15+Plugins Shipped
35%Faster Page Loads
WORDPRESS//WOOCOMMERCE//MAGENTO//PHP 8+//MYSQL//REST APIS//REDIS//CORE WEB VITALS//WP-CLI//DOCKER//WORDPRESS//WOOCOMMERCE//MAGENTO//PHP 8+//MYSQL//REST APIS//REDIS//CORE WEB VITALS//WP-CLI//DOCKER//
What I Actually Do

Not a themer. A backend engineer who specializes in WordPress.

Most "WordPress developer" listings mean someone who can theme a site and call it done. That's not this. I get called in when the problem is deeper than the front end: a checkout that breaks under load, a plugin architecture that's become unmaintainable, a site that fails Core Web Vitals no matter how many caching plugins get thrown at it, or a custom integration between WordPress and a CRM, ERP, or payment gateway that off-the-shelf plugins can't handle.

My work spans custom plugin development, WooCommerce and Magento architecture, REST API integrations, database and query optimization, server-level performance tuning, and security hardening — all built on PHP 8+, OOP, and SOLID principles, not patched together with page-builder shortcuts.

Services

Services drawn around your goals.

WordPress, WooCommerce, and Shopify development — a few of the areas I take on. See the full list.

Custom WordPress Development

Bespoke WordPress solutions for requirements no existing plugin or theme covers — designed as maintainable systems, not one-off hacks.

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WordPress API Integration

Third-party API and CRM integrations — REST APIs, webhooks, and sync workflows that keep WordPress talking reliably to the rest of your stack.

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WordPress Development

Backend-focused WordPress development for businesses that need more than a theme install — architecture, custom functionality, and systems built to stay maintainable as they grow.

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WordPress Performance Optimization

Query tuning, caching strategy, and Core Web Vitals support for WordPress sites that need to load faster without a redesign.

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Selected Work

Built, shipped, and in production.

Anonymized under client NDA — roles, stacks, and outcome metrics are real.

Automation Developer WordPress PHP

YouTube Video Import Automation

Automated daily publishing workflow

Result: The site's video library now stays continuously in sync with YouTube with no manual work —…
Integration Developer WordPress PHP

Automated WooCommerce to Zoho CRM Sync

60% time saved, zero manual errors, faster sales processing

Result: 60% time saved, zero manual errors, and faster sales processing.

See all case studies →

Have a project in mind?

If you need a backend engineer who can look at a WordPress or WooCommerce system and tell you exactly what's wrong with it — and then fix it — get in touch. I respond within 24–48 hours.

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