Available for architecture, performance, and integration-heavy WordPress work

Portfolio

Shail Agrawal

Senior Backend Engineer / Technical Lead

I build high-performance WordPress systems that scale to 100K+ users.

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Impact Snapshot 15+ production plugins

Backend systems built for reliability, scale, and business-critical workflows.

35% performance improvement Delivery metric
API-driven architecture Delivery metric
Focus Scalable backend systems
Strength WordPress, APIs, custom workflows

About

Backend-first architecture with product thinking

I design and build scalable WordPress and eCommerce systems with a focus on performance, maintainability, and real-world usage.From custom plugin architecture to API integrations and server optimization, I ensure systems are production-ready, fast, and reliable.

Years of experience 7+
WordPress Development WooCommerce Magento API Integrations System Design Plugin Architecture Performance Optimization Custom Admin Tools CRM Sync Import Automation

Skills

Tools and systems I use to ship stable software

Backend Engineering

PHP WordPress WooCommerce Magento MySQL REST APIs

Architecture

System Design Plugin Architecture Data Sync Admin Workflows Scalable Integrations

Automation

CSV Imports API Imports Scheduled Jobs Content Pipelines Real-Time Sync

Performance

Query Optimization Media Optimization Caching Strategy Profiling Stability Improvements

Delivery

Technical Leadership Debugging Solution Design Code Reviews Client-Focused Development

Projects

Selected Projects

Examples of scaling, architecture, and backend delivery.

Custom Quote System with Variable Products

Commerce-like quoting without WooCommerce

Created a custom quote functionality that supports adding products and variable products without using WooCommerce.

WordPress PHP Custom Product Logic Custom Forms

Custom Product Release Notes Plugin

Independent structured content management

Developed a full product release notes plugin with its own custom builder, without relying on ACF or third-party builders.

WordPress PHP Custom Admin UI Plugin Architecture

Cross-Site Content Import System

Faster bulk content migration

Built import workflows to pull posts from external sources using APIs or CSV feeds into WordPress.

WordPress PHP REST APIs CSV Processing Scheduled Imports

Zoho CRM Sync for WPForms

Reduced manual lead handling

Integrated WPForms submissions directly into Zoho CRM to streamline lead capture and internal sales workflows.

WordPress WPForms Zoho CRM API PHP

Automated WooCommerce → Zoho CRM sync

60% time saved | Zero manual errors | Faster sales processing

Developed a real-time integration between WordPress and Zoho for order and quote synchronization, including custom quote plugin logic.

WordPress PHP Zoho API Custom Plugin Development Webhooks

YouTube Video Import Automation

Automated daily publishing workflow

Built a scheduled import system that fetches and publishes YouTube video content daily into WordPress.

WordPress PHP YouTube API WP Cron Custom Post Handling

Experience

Experience Timeline

Roles focused on delivery, architecture, and performance.

WordPress / Magento Developer

Intesols Pvt Ltd. – Ahmedabad

08/2019 – 07/2022
  • Worked on WordPress and Magento projects with a focus on backend customization and integrations.
  • Delivered custom modules, business logic, and workflow-oriented features.
  • Supported platform performance, extensibility, and long-term maintainability.

Senior WordPress / WooCommerce Developer

WP Online Support – Ahmedabad

07/2022 – 11/2022
  • Developed advanced WordPress and WooCommerce functionality for custom business use cases.
  • Built import systems using APIs and CSV feeds for external content ingestion.
  • Implemented WPForms, CRM, and third-party integration workflows.
  • Created custom admin tools and standalone systems where off-the-shelf plugins were not sufficient.

Senior Backend Engineer / Technical Lead

FTx Infotech – Ahmedabad

11/2022 – Present
  • Led backend architecture and solution design for WordPress-based business platforms.
  • Designed and delivered custom plugins, automation tools, and API integrations.
  • Built real-time sync systems for Zoho, orders, quotes, and CRM workflows.
  • Improved maintainability and performance across custom product and content systems.
  • Worked closely with stakeholders to translate business needs into scalable technical solutions.

Contact

Let’s Build Reliable Systems

Need help scaling your WordPress system or fixing performance issues?Let’s talk.

info@sladev.com