White Label WordPress Development for Agencies
A senior WordPress and WooCommerce backend engineer your agency can bring in under your brand, for the integration, plugin or performance problem your team can't staff right now.
The gap most agencies know well
Your team designs and builds great sites. Then a client asks for something outside the usual scope:
- "Can the website sync orders to our CRM?"
- "We need a custom plugin for our booking workflow."
- "The store got slow after launch. Can you fix it?"
- "Our old developer left, and nobody understands this code."
Hiring a senior backend developer for occasional work doesn't make sense, and marketplace freelancers are a gamble with your client relationship. White label WordPress development fills that gap. You keep the client, the relationship and the margin. I do the backend work behind the scenes.
What I take on for agencies
- API and CRM integrations: WooCommerce ↔ Zoho, HubSpot, ERPs and custom APIs
- Custom plugins: workflows, admin tools and WooCommerce extensions
- Performance rescues: slow stores, failing Core Web Vitals, checkout lag
- Complex WooCommerce logic: B2B pricing, quotes, custom checkout
- Code audits and takeovers: inheriting a site from another developer
- Technical scoping: helping your team estimate a backend-heavy proposal before you quote the client
How white-label work runs
- You brief me. Send the requirement, access and the deadline your client expects. A short call if needed.
- I scope and quote you. A fixed price or estimate to you, so you can add your margin.
- I build in your staging environment, in your Git repo, following your conventions.
- You review and present. Updates come to your team. I never contact your client unless you ask me to join a call as part of your team.
- Handoff: documentation written for your team, plus 14 days of fixes.
What you can expect
- ✓Invisible by default: no credits, footer links or my brand in the code
- ✓NDA signed before details
- ✓Your tools: your Git, project board, Slack or Teams
- ✓Clear written updates, so your PM always knows the status
- ✓Documented code your team can maintain after the project
Typical agency engagements
- ✓One-off integration inside a larger site build
- ✓Overflow backend work during busy periods
- ✓A monthly block of senior hours for ongoing client maintenance
- ✓Pre-sale technical scoping for complex proposals
Pricing for agencies
Fixed-price quotes per project, or a discounted monthly hour block for ongoing partnerships. See agency rates and my anonymized case studies.
Time zones: I work async-first from India (IST), which often means work progresses while your team is offline. UK/EU mornings overlap with my afternoon, and I'm available for scheduled calls in US and AU hours.
Questions agencies ask
Will you ever contact our clients directly?
No. I only join client calls if you invite me, and then as part of your team.
Can we see examples of your work?
Yes, through anonymized case studies, and more technical detail on a call. Because all my work is under NDA, I never share client names. You'll get the same protection.
What if the scope changes mid-project?
I flag it in writing before doing the extra work, with the cost impact, so you can agree it with your client first.
Do you do design or front-end?
Front-end theme builds from your designs, yes. Design itself, no. My focus is the backend.
Keep exploring.
Custom & Bespoke WordPress Development
Bespoke WordPress systems for requirements no existing plugin or theme covers: custom data models, admin tools and workflow logic built…
Learn More about Custom & Bespoke WordPress Development →Custom WordPress Plugin Development
Purpose-built plugins that do one job well, follow WordPress coding standards, and keep working through core, theme and WooCommerce updates.
Learn More about Custom WordPress Plugin Development →Have a backend request your team can't cover?
Send the brief. I'll reply within 24–48 hours with questions or a quote you can add your margin to.