Shopify Custom Theme Development
Custom Shopify theme development for stores that need a storefront built to spec rather than adapted from a template.
When a template almost works
Off-the-shelf Shopify themes get a store most of the way there, then run out of flexibility exactly where the brand or conversion strategy needs something specific.
What I build
Custom Shopify theme sections and templates built with Liquid, structured for merchandising flexibility without depending on a stack of paid apps.
Technical capabilities
- ✓Custom Liquid sections and templates
- ✓Theme structured for merchandising flexibility — no page-builder app needed
- ✓Metafield-driven custom content blocks
- ✓Performance-conscious builds (Shopify's own speed score)
- ✓Design-system implementation from Figma
Typical project types
- ✓Full custom theme builds from design files
- ✓Section-based theme upgrades (Online Store 2.0)
- ✓Migrating from a heavily-customized template to a clean custom build
- ✓Landing-page and campaign template systems
Relevant experience
Custom theme work on Shopify tends to come from brands that have outgrown a template's flexibility right where it matters most for conversion — merchandising layout, bundle presentation, or a checkout-adjacent page a stock theme can't structure the way the brand needs.
Questions I get asked
Do you build on Online Store 2.0 (sections everywhere)?
Yes — every build uses Shopify's current section architecture so merchandisers can rearrange content without a developer.
Can you build from a Figma design?
Yes, pixel-accurate implementation from design files is the standard starting point.
Will the theme still work if we install new Shopify apps later?
Themes are built to Shopify's standard conventions specifically so app-injected content doesn't conflict with custom sections.
Can you design my Shopify store as well?
Yes. We can create the full store design in Figma before development. You approve every page first. Design is quoted separately based on your requirements.
Will I be able to edit the theme myself?
Yes. Themes are built with Online Store 2.0 sections and blocks, so you can add, reorder and edit content in the Shopify theme editor without code.
Can you customize my existing theme instead of building a new one?
Yes. If your current theme is close to what you need, adding custom sections is usually faster and cheaper than a full rebuild. I'll recommend the better option after reviewing it.
Do you move stores between Shopify and WooCommerce?
Yes, in both directions, including products, customers, order history and redirects.
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